So I’ve been toying with the idea of introducing a new blog category. When I started blogging over three years ago, I would occasionally share a lifestyle post. As I went along, I ultimately decided to stop including them. Narrowing your blog focus is key, with the idea that if you’re talking to everyone, you’re talking to no one. I agree with this to a certain extent, but after talking with my blogger friends, and seeing a decline in Instagram engagement, it occurred to me that being unique and sharing more of who I am is the key to long and lasting relationships with my readers.
Keeping It Real + Blog Update
The blogging community is beginning to feel pretty stale and formulaic with the constant drive to sell and promote. Blogging used to be a means of sharing hobbies and interests rather than being so focused on business. These tactics keep things afloat and produce revenue, but it’s also important to remain authentic and mix in non-sponsored/brand-related content.
With that said, I want to be able to share more of myself and build upon our common interests. I know I can’t get behind a brand or person without knowing their back story so why should you?! I will still be sharing fashion and beauty posts but will be mixing in the occasional wellness or lifestyle post too. This new ad hoc series will be called Pause & Reflect and will be tagged under the lifestyle category.
The comparison game has been a hot topic in the online world lately. Remember, we are all unique and have so much to offer. It’s those who embrace their differences that stand out from the crowd and become the person that people want to follow, so be appreciative of your uniqueness and keep your head up.
If you’ve stuck around for this rant, thank you! And if you’re excited for more “real-life” posts, leave a comment. I love hearing from you and hope you will be inspired by this new series. And if you’re only here for the fashion, you can ignore these posts and just look at the pictures and shopping links. Win-win! 🙂 Thanks for reading!
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