I was recently featured in the Style Collective newsletter. Not familiar with SC? It’s literally the go-to for all things blogging and I wish it was around when I first started. It would have saved me a lot of blood, sweat, and tears! With SC, I no longer need to hop around to various sources to get what I need since it’s all in one place. The site and the podcast provide a wealth of knowledge for entrepreneurs and influencers and my favorite features include the blog, blog prep kits, and the e-courses and guides! The community element and forum topics are a huge plus too.
For the feature, I was asked to share a bit about myself and add 3 blogging tips for new bloggers. I thought these tips might be of some value to my audience and I’ve added a bonus tip just for Lace & Pearls readers. Enjoy!
I started my blog after not being able to grow and pursue a long-term career at Nordstrom. I was there for 10 years and eventually left and transitioned into healthcare. I quickly learned that I missed being immersed in fashion, so I started my blog. If a company wasn’t going to support my dream then I was going to do it on my own! One thing that appealed to me about blogging was the fact that bloggers were everyday people who were finding their voice and inspiring others to do the same. I also liked how it was a way to be creative and to work on my writing.
For a little more about me and my background check out The Girl Behind The Blog.
Use high-quality photos. I wish I hired a photographer from the beginning; I would definitely be further along in my journey. Even if you can’t afford a professional photographer, partner up with a fellow blogger who knows how to use a camera and take pictures for each other. Another option is to hire an intern from a local college. You could even pick up the skill yourself! I know several bloggers that shoot their own outfits.
Don’t compare your beginning to someone else’s middle. The people who are killing it in the industry have been doing their thing for a long time. Their success didn’t come overnight so don’t expect yours to. If you don’t believe me, go through some of your favorite bloggers archives and see their beginnings. I know mine was rough. Keep your head up and don’t get bogged down with what everyone else is doing and just do you!
Be consistent. Blogging is hard and you wear so many hats! The output truly doesn’t reflect the time and energy spent to make things happen. My biggest tip to a new blogger is to know your why and be consistent. If you’re only going to blog twice a month stick with it and follow through. Don’t start and drop off for several months and then decide to start back up. This is not good for you, your followers, or the brands that want to work with you.
Know your why. When someone tells me that they want to start a blog, I always want to know their why. Knowing this alone will determine if blogging is something they should pursue. If you want to blog because it looks fun or you want to make lots of money, I would pump the breaks. Blogging is a lot of work, and yes it can be fun, but in reality it’s a lot of time and energy and you won’t see the pay off right away. People who have a message to share or are skilled in a particular area have the potential to be great bloggers. If people are always asking for your advice on how to do something and it’s something you’re passionate about, then I say go for it!
Shop the post:
Top: Nordstrom Halogen (similar) | Jeans: NYDJ | Necklace: Lace & Pearls Jewelry – Ana pendant | Earrings: Sugarfix by Bauble Bar (old) c/o | Booties: Famous Footwear (similar) c/o | Purse: Marc by Marc Jacobs (similar)
📷’s by Luba Kochubey Portraits